Cookie Policy.

When you visit our web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience.
Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Use of cookies and other technologies.

We use and allow select partners to use cookies, clickstream capture, pixels, web beacons, web collection forms and other similar technologies (collectively “Automatic Data Collection Tools”) on our services. We do this to understand your use of our services; improve your user experience and enable personalized features and content; optimize our advertisements and marketing; and to enable third-party advertising companies to assist us in serving ads specific to your interests across the Internet. You can find more information about these technologies at:


Online automatic data collection tools.

When you visit our website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to and can give you a more personalized web experience.
We use Automatic data collection tools for the following reasons:

a) Strictly necessary tools: These are necessary for the website to function and cannot be switched off. Without these, the website or service you are requesting would be impossible to provide essential functionalities (like checkout) or display appropriate content based on the type of device you are using.

b) Performance and analytics tools: These tools collect aggregated, anonymous, statistical-type information to enable Experiment X to measure, optimize and improve the content, quality and performance of our website.

We use our own and/or third-party automatic data collection tools to see how you use our website and services in order to enhance their performance and develop them according to the preferences of our customers and visitors. For example, automatic data collection tools may be used to: test different designs and to ensure that we maintain a consistent look and feel across our website; track and provide trend analysis on how our users interact with our website and communications; track errors and measure the effectiveness of our promotional campaigns. We use third party tools to track website usage and activity, for example but not limited to Adobe Analytics & Google Analytics.

The data collected will generally be aggregated to provide trends and usage patterns for business analysis, site/platform improvement and performance metrics. Our automatic data collection tools or the resulting analysis may be also shared with our business partners. The type of information we collect includes how many visitors visit our website, how many customers log in, when they visited, for how long and which areas of our website and services but is generally not used to identify you individually. We may also receive similar information about visitors to our partner websites.

c) Personalization tools: These allow us to remember choices you make on our website (such as your preferred language or the region you are in) and provide enhanced, more personalized features. These technologies are also used to provide content that aligns to your past behavior or interests.
We also use automatic data collection tools to change the way our website behaves or look in order to personalize your experience from information we infer from your behavior on our website or information we may already know about you because, for example, you are a registered customer. These may be used to tailor the services you receive from us or the content, look and feel delivered to you on subsequent sessions to our website. For example, if you personalize webpages, or register for products or services, automatic data collection tools help our webpage server recall your specific information. When you next visit our website, the information you previously provided can be retrieved, so you can easily use the website features that you previously chose.

If you use more than one device or computer on a regular basis, we may link automatic data collection tools together so you will still receive a personalized online experience. We can also personalize the information you see based on what we already know about you, so that you spend less time looking for things. With the use of automatic data collection tools, each visitor to our site can have a web experience which is unique to them.

d) Targeting tools: These are set by and other third parties (such as select retail or advertising networks) and used to build a profile to deliver targeted advertising off Experiment X website and applications that is more relevant and useful to you. These may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us (e.g. your email address). These also allow us to collect data related to the Experiment X site and page you visited and your activities on the Experiment X site. As an example, if you visited one of our product pages, via the use of cookies, we may retarget you across partner sites with additional offers and promotions for a certain period of time.

If you are a registered user, the information collected from our website is not anonymous and we may use this information along with other information we know or infer about you including your preferences to tailor content, services, advertising and offers for you. Automatic data tools that are strictly necessary, and third-party technologies used for Performance & analytics or personalization are set to expire after the industry standard 2 years. Automatic data collection tools used for targeting are set to expire after 90 days since your last visit.

When you share information using a social media sharing button on Experiment X website, the social network will record that you have done this. This information may be linked to targeting/advertising activities. The types of tools used by these third parties and how they use the information generated by them will be governed by those companies’ privacy policies.

If you don’t want to allow cookies at all, please refer to your browser settings. Note that by disabling certain categories of cookies, you may be prevented from accessing some features of our sites or certain content or functionality may not be available. Certain browsers allow you to navigate website in an incognito or private mode. Once the browser session is closed, typically all cookies collected during the session are automatically destroyed.

Even if you opt-out of Performance & Analytics tracking and targeting, you might continue to see non-personalized advertisements from Experiment X via our partners. As an example, you might visit a website containing Personal Computer feature comparisons. Based on your interest, our partners might serve you with Experiment X product advertisements.

Some web browsers incorporate “Do Not Track” features. Currently, no industry standard exists for handling “Do Not Track” requests, therefore at this time, our website may not respond to “Do Not Track” requests or headers from these browsers.


Experiment X ads and Offerings on third-party websites.

Experiment X contracts with service providers to place ads on website owned by third parties. Sometimes this will be achieved by sharing some personal data.

In addition, we use and may allow ad networks and other third parties to use cookies and other Automated Data Collection Tools to determine how you interact with our website, communications and services and selected partner websites and to identify your interests, create profiles and interest segments in order to provide advertising that is most relevant and useful to you.


Sharing with partners.

Based on your consent through our cookie settings, Experiment X may share targeting cookie data with select partners for the purposes of audience selection and advertisement. You can change your cookie settings at any time through our Cookie settings tool.

Rev. 2021-05-25